An antiquity of austerity in fashion

This article has been written by keeping in mind the effects of the tumultuous economic downturn, social changes & technological advances on the fashion. It will scan how periods of austerity have impacted on the fashion industry from a historical perspective; analyze the situation on these sectors nowadays, particularly in relation to fashion. It will also examine the effects of new technologies, social & economic trends on fashion.

 

Fashion has always been greatly influenced by social standings and accessibility to money. In the 30s, there was a shift to purchasing more inexpensive items for the common people while if you could still afford it you would buy your clothing from abroad. During this time a lot of American designers emerged and with the help of movie stars helped to set trends without having to spend the money. Zippers were less expensive than buttons so they became very popular. As the effects of cinema became more evident, the hemlines altered from mid-calf during day time to full length in the evening. Mens fashions were more relaxed and the v neck sweater and wider pants replaced the 3 piece suit. A hat for a man was a social standing and was a sign of a well-dressed male.

 

 

Technology had many advances during the 20th century as well. This included the first glimpses of the TV set, as well as medical improvements.

 

Technology has proved to be a great drive in the vicissitudes and trends in fashion. Silk was produced years ago which helped in the new dress styles for evening wear that became very popular with time. Cotton increasingly got more popular and was manufactured more because of the great demand for an easy to care for fabric. Gradually people overcame the obstacles of the depression and were still able to see the positives and relay that into their fashion choices. If one looks good one feels good. During austerity period, when the money was scarce, one was able to get cheap fabrics and more women started sewing more themselves to save money as well which enabled them to set trends in their own social circles that were to stay around for decades.

 

The behavioral content of the core assumptions is too simplified. Who can reasonably deny that individual preferences to some extent depend directly or indirectly on what other individuals around are doing? People do care actually about what others think or say. Let us consider, as the simplest example, fashion, which has obvious implications in many economic sectors, from clothing to leisure and finance.

 

An antiquity of austerity in fashion

 

Throughout the Twentieth century the world has endured various periods of economic austerity triggered as a result of war, political upheavals, and market uncertainties. World War One, the Second World War, the Wall Street Crash, the Oil Crisis, Black Monday etc. have all had a negative impact on the lives of millions of people in their respective societies.

 

There was a move during the 2^nd world war to train women in mending classes, so they could use unwanted cloth for making new clothes and learn how to extend the life of their existing clothes by mending.

Counterfeiting of Brands in India Andyleung Fashion

Actually I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world- Giorgio Armani.

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.
Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!
The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.
Again the question comes is what has evoked counterfeiting?
Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ` 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.

Cool Tips for Summer Dressing Andyleung Fashion

With the on-set of the fun filled summer months it’s also time to refresh our wardrobes with clothes that are more casual, colourful, light and fun to wear. The hot summer sun and the holiday mood that sets in during this season require a complete new look and feel. Your summer clothing should be such that it makes you feel lighter, cooler and definitely younger than ever. Lets now check out on the latest trends this summer and find out what’s really in this season.

 

Summer Clothing

 

Fashion is all about clothes! Infact, to be more precise, it is about comfortable clothes. Anything that makes you conscious and squirmy is just not the right fashion thing for you. The way you dress up, what you wear and more importantly how you carry yourself in the outfit are the essential factors in any dressing. Choosing the right kind of dressing for yourself during the hot months is again a little different than any other season. Summers demand you to be comfortable and cool; therefore it is very important that apart from being stylish and trendy you must also stay comfortable in whatever you are wearing.

The summers are hot months when you generally tend to sweat a lot and feel irritable. Therefore wearing light clothes that are easy to manage and can absorb sweat are the best suitable options for the summers. Experimenting with colours and patterns is something you can easily do during these hot days. Starting from short printed skirts, loose string quarter pants teamed with a cool cut-sleeves tops or a body hug tee can make you stay cool and yet trendy this summer. Sarongs or long skirts teamed with hip-touching tops is something that will look good on those who are willing to hide the extra flab as the dress stylishly this summer. For an evening dress this summer, try out knee-length back open dresses, or formal pants worn in soft colours with a deeper shade of shirts teamed with a collar scarf.

The in-colours for clothes this season are all shades of pastel and earthy colours as light colours suit best during the summer seasons. Pinks, turquoise, sea greens and sunny yellows are also in these days.

Summer Accessories

It is a general trend to match accessories according to your attire. Accessories are known to accentuate the looks of any dress. Some prefer to go the traditional way and co-ordinate everything from head to toe; this looks decent enough and gives the perfect conventional look but only if done in the right way as it also has the risk of draining out the entire effort to wane. Similar is the case with those who like to go the other way round. Experimenting with wild and unconventional looks is a big risk in it’s own and have full chances of washing out the whole look. Some of the biggest fashion fiasco that people often make is- overdoing stuffs. For instance, if you are wearing a hot pink outfit for a summer evening and decide to team it up with matching purse, sandals, jewellery, and makeup too, it sure will not be too appealing rather there will be a complete goof-up. First it is very important to wear colours that are suitable for the occasion, season and definitely the time of the day. While co-ordination is good and so is experimentation, it is always advised to stay in safe boundaries and not to over emphasize on any part of your dressing.

Summer Makeup

Fashion divas and makeup artists consider the summers to be the worst months for makeup. It is difficult to keep the makeup on during the summers due to excessive heat and sweat, and more over it also tends to react with your skin. On exposure to the harmful rays of the summer sun the skin tends to burn out causing inflammation and ugly irruptions. Thus, keep your make to the bare minimum; make use of water- resistant products that will not wash out with sweat giving you an ugly smudgy look. More than anything else, what is most important during the summer months is to keep the skin clean, healthy and protected from the heat of the sun. Drink a lot of liquids, and eat a lot of fruits to keep you cool and rocking during the summers.

Thus, chill out completely this summer by just taking a little care of your dressing and bask in the warmth of happiness as you see eyes turning on to you.

Build Even Better Fashion Displays Andyleung Fashion

Store displays can make all the difference if you are a fashion retailer – particularly when it comes to catching the eye of your customers. As a retailer, you will know the impact that clothing displays can have on buyer behaviour – when customers are presented with an attractive arrangement of products, they are more likely to make a purchase or return to your store at a later date. There are a number of things that make a shop display great – ranging from the layout of the store itself to small details such as the usage and range of mannequins and clothes hangers.

 

A good place to start is to create an ideal shop floor, where your goods can be showcased to their best possible greatest potential. First, you will need to determine what kind of retail space you want to create. Do you want shelves stacked high with neatly folded clothing, or would you prefer your customers to browse through racks of garments hanging on hangers? Will you be selling one type of garment, or several different clothing options – including accessories or shoes? These are all important questions to consider, as the answers will help you create the perfect showcase for your wares.

 

 

Your shop floor vision can offer you plenty of direction when it comes to choosing the major items you need for your display. A slat wall is perfect if you are looking for a merchandise display that can easily be changed or rearranged, while clothing rails on wheels could be the ideal solution if you are in a multi-use space.

 

Depending on how frequently you plan to change your entire layout, you may wish to opt for fixed shelves or a more mobile option that can be put together or taken apart quickly. Of course, it is important to keep all elements of your display design matching. You will want to ensure that everything from your shelves and racks to your hangers are consistent in terms of colours and materials – a uniform look projects an image of expertise and professionalism to your potential customers.

 

Once you have the big jobs out of the way, it is time to turn your attention to smaller details. After all, creating the perfect shop floor is only the first step in building a successful fashion retail display. These details include any effort to showcase your garments off at their best and brightest and mannequins and clothes hangers are ever popular ways to meet this retail objective.

 

Clothes hangers are arguably one of the most important details in a shop, but they may not be the first thing that comes to mind when you think of fashion retail. However, they are an essential consideration – you may be surprised at how much there is to think about! For example, your customers may like to take their hangers home with them whenever they make a purchase. Frequently replacing items such as wood hangers could be expensive – so in this situation, it may be wiser to opt for cheaper plastic or metal hangers that could easily be re-ordered as they are needed. Likewise, if you are an high-end fashion retailer and frequently collect your hangers to be re-used again and again, you may want a more luxurious-looking and durable option.

Hangers can also influence the way a garment is displayed – when it is hung correctly, a garment can look very appealing to a potential customer. You should always use hangers for the function they have been intended – heavy or bulky items on coat hangers, trousers and skirts on clip hangers and so on – to ensure your clothes are optimally displayed.

 

Mannequins are another influential way to display fashion items. Whether you are showcasing a dress or suit on a full-body mannequin or a hat on a specialty head mannequin, you may find these handy items are the perfect way to demonstrate what your store’s clothes look like on an actual body shape. These are also the perfect solution if you are looking to inspire your customers – you can use mannequins to pair items and accessories, creating an entire outfit, encouraging customers to buy ‘the look’ you have created.

 

Whether you are starting from scratch or looking to improve your shop display through greater attention to detail, you are sure to get a great reaction from your customers when you take the time to not just get the big things right but also focus on the little things details.

Also within the village are two shops owned by the Stewartson household promoting premium quality ou

The history of your village of Hawkshead dates back more than 1,00 years to the vikings along with the present Parish Church is believed to stand on the webpage of an old viking temple.

The church of St Michael and All Angels stands inside a commanding position above the village with wonderful views across the Esthwaite Valley. The church is refered to in William Wordsworth’s auto-biographical poem the prelude and he refers to the “snow white church upon the hill” – the church was painted white in Wordsworth’s day, as all essential buildings had been. The church is open to the public and is definitely worth a stop by.

Situated under the church is the old Hawkshead Grammar School, founded in 1585 by John Edwin Sandys of Esthwaite Hall. The college was attended by William Wordsworth from 1779-1787. The school at this time is open towards the public and homes some superb historic artefacts dating back to the 16th century. One particular can even see where William Wordsworth carved his initials in the desk.

 

Within the centre on the village is definitely the old solicitor’s workplace exactly where William Heelis, the husband of Beatrix Potter, practised. At present the offices are home to the Beatrix Potter Gallery that homes the National trust’s collection of all Beatrix Potter’s original artwork from her “little books”. For fans of Beatrix Potter and her childrens’ characters, Hilltop, her property, is usually identified inside the village of Near Sawrey, just over two mile towards the south east of Hawkshead. The cottage is open from Easter until late autumn, although it could get busy at peak times.

The village is set about the two old market squares and boasts several different cafes, pubs and shops of all sorts. In addition to the post workplace, pharmacy, grocery shop in addition to a deli you can find art galleries, outside clothes shops that include SumitTreks and Hawkshead Clothes. Also in the village are two shops owned by the Stewartson family members selling top quality outdoor clothing similar to and Barbour.

There are actually four pubs to select from inside the village, The Queens Head, The Kings Arms, The Red Lion plus the Sunn Inn so searching out nearby meals and drink is undoubtedly not a problem.
Just south on the village is Estwaite Water that is the premier tout fishing lake within the north of England which is residence from the Hawkshead Trout Farm. The lake is stocked with trout as much as 12lb in weight and visitors are capable to employ boats and fishing tackle.

A short drive to the south west is Grizedale Forest which offers a wide variety acivities from forest walks to view the art installations, and the North Face mountain bike trail along with the high level exciting of GoApe.

For walkers setting off from the village one of the most well-known walk is usually to Tarn Hows (“England’s most gorgeous view”). The circular stroll takes about three hours and begins in the Grammar School.

4 Types Of Cool & Trendy Kipling Shoulder Bag Andyleung Fashion

Kipling Shoulder Bag – Introduction

Kipling brand originated from Belgium in 1987. The brand is glamor with the concept of bag should be fun, colorful and functional. Kipling bag first started with backpack. Then it continues with other bags like shoulder bag and handbag.

Kipling Shoulder Bag – General Features

Kipling shoulder bag is very convenient in use. They are the best bag for many casual occasions like party and gathering. Kipling shoulder bag is unique and fun. Each one of them has included one signature round logo and a fun monkey chain.

Kipling Shoulder Bag – Popularity

Kipling shoulder bag has been featured on many top rated television show. They have become the favorite among celebrities like Tom Cruise, Jim Carey and John Travolta. They also created the wave of trendy on casual bags.

BAGEL Hobo Leisure Kipling Shoulder Bag

This is a slouchy versatile shoulder bag. They provide soft and feminine feel. The bag is made from high qualitative genuine Italian cow leather. They are soft shaped with zipped roomy compartment. The zipped main compartment contains zipped pocket, cell phone pocket and pen pockets.

Large A4 Kipling Shoulder Bag

This is a large Kipling shoulder bag. The bag is installed with exclusive magnetic buttons closure. The bag contains two main compartments. The magnetic buttons lead you to access to these compartments. The compartments contain one zipped pocket, two pen pockets and one MP3 player pocket. The bag is suitable to use for keeping documents and files.

EMMET Kipling Shoulder Bag

This Kipling shoulder bag keeps limited amount of item. They are made from top quality leathers. Unlike other Kipling shoulder bag, they are no buttons on the front pocket. The bag is attached with an adjustable shoulder strap. They are three main compartments of this bag.

LAURENA Kipling Shoulder Bag

This is a classic Kipling shoulder bag. The bag is made from quality Italian lambskin leathers. They come with double leather shoulder straps. The front pocket of this Kipling shoulder bag fixed with two side zippers. This bag met two timeless details with modern trends. These timeless details are inclusive of great leather and stylish shape.

DRYBAG Kipling Shoulder Bag

This is a common use Kipling shoulder bag. The bag is design by one of the favorite designers, Cathy Pill. The bag is made from lambskin leathers. This shoulder also attached with a flexible shoulder strap. It also includes with two vertical zipped side pockets. The bag is accessible through top and side by side zip and magnetic buttons.

‘Red’ – the trendsetter color of fashion industry Andyleung Fashion

Red color has more connotations across various cultures, a color that has ruled both sinners and saints. Associated with an aristocratic excess, red is the fashion code for all seasons. Be it fashion apparels or other fashion accessories, alluring shades of red run deep, charming people into the mix. Wearing red makes a bold statement that the wearer is in charge, and is full of excitement. A showstopper color, red has had, is having, and will have utmost influence, especially in fashion world.

Various hues of crimson also have utmost influence in the fashion world. Models dressed in crimson from head to toe fire up the runways. Going head-on strong, red is making its way into the runways of Tommy Hilfiger, Marc, Gucci, Balenciaga and many more. A model with a white lehenga with red and golden border, and matching red accessories can own the ramp. On the way to the season’s boldest trend, hues of vermillion, scarlet, cherry, and crimson can pack a wallop of modernity to one’s style statement.

How much influence does this hue have over the fashion industry, and what are its upcoming trends?